Email marketing remains one of the most effective ways to engage your audience, nurture leads, and drive conversions. But as businesses scale and customer journeys become more complex, manually managing email campaigns is no longer practical. That’s where email marketing automation tools come in.
These tools not only automate repetitive tasks but also provide analytics, segmentation, personalization, and workflow triggers that help marketers achieve better results with less effort. In 2025, automation is no longer a “nice to have” — it’s a must.
Let’s explore the top email marketing automation tools to try in 2025, based on features, usability, pricing, and scalability.
✅ 1. Mailchimp: A Leading Email Marketing Automation Tool for 2025
Overview of Mailchimp an Email Marketing Automation Tool:
Mailchimp in Email Marketing Automation continues to be a favorite for small to medium-sized businesses in 2025. Known for its user-friendly interface and robust feature set, it supports email campaigns, landing pages, and automation workflows.
Key Features:
-
Pre-built automation journeys
-
Email personalization and segmentation
-
Drag-and-drop email builder
-
A/B testing and advanced analytics
-
CRM and landing page integration
Why Try It in 2025:
Mailchimp has improved its AI-based automation and added more predictive analytics to help you optimize campaign performance.
✅ 2. ActiveCampaign for Email Marketing Automation: What’s New in 2025
Overview of Email Marketing Marketing tool ActiveCampaign:
ActiveCampaign is a powerful email marketing and CRM platform ideal for businesses that want deeper customer engagement. It offers advanced automations and behavioral tracking.
Key Features:
-
Sophisticated workflow builder
-
Site tracking and event triggers
-
Dynamic content and split automation
-
CRM and sales automation
-
In-depth reporting and attribution
Why Try It in 2025:
With enhanced AI capabilities and better visual reporting, ActiveCampaign makes it easy to deliver highly personalized, data-driven emails at scale.
✅ 3. Brevo (formerly Sendinblue)
Overview:
Brevo is an affordable and scalable solution ideal for startups and growing businesses. It supports multi-channel campaigns across email, SMS, and chat.
Key Features:
-
Drag-and-drop email editor
-
Automated workflows and segmentation
-
Transactional email API
-
SMS and WhatsApp campaigns
-
Real-time analytics
Why Try It in 2025:
Brevo has rolled out powerful customer journey mapping tools and improved e-commerce integrations, making it a top pick for online retailers.
✅ 4. HubSpot Email Marketing
Overview:
HubSpot’s email marketing tool is part of its larger marketing automation suite. It’s perfect for businesses looking for all-in-one solutions with deep CRM integration.
Key Features:
-
Smart send time optimization
-
Personalization with CRM data
-
Lead scoring and pipeline management
-
Advanced workflows with branching logic
-
Built-in analytics and dashboards
Why Try It in 2025:
HubSpot’s continuous improvements in automation and AI-powered optimization make it a strong choice for B2B and service-based companies.
✅ 5. ConvertKit
Overview:
ConvertKit is built specifically for creators, bloggers, and online educators. It helps simplify email marketing while enabling effective automation and audience segmentation.
Key Features:
-
Visual automation editor
-
Tag-based segmentation
-
Landing page builder
-
Broadcast and drip campaigns
-
Integration with e-commerce tools
Why Try It in 2025:
With new features focused on community engagement and monetization, ConvertKit is perfect for creators who want to grow their audience and revenue.
✅ 6. GetResponse
Overview:
GetResponse offers a complete email marketing suite with added tools like webinars, e-commerce integrations, and landing page builders.
Key Features:
-
AI-powered email generator
-
Marketing automation builder
-
Conversion funnels
-
Web push notifications
-
Webinar hosting
Why Try It in 2025:
GetResponse has enhanced its automation builder to include drag-and-drop AI suggestions, making campaign creation faster and more intelligent.
✅ 7. Klaviyo
Overview:
Klaviyo is designed for e-commerce businesses and integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce.
Key Features:
-
Product-based segmentation
-
Pre-built e-commerce workflows (cart abandonment, product follow-up)
-
Real-time audience sync
-
Predictive analytics and lifetime value tracking
Why Try It in 2025:
Klaviyo’s predictive insights and deep customer behavior tracking make it a leading choice for online stores looking to scale their automation.
✅ 8. Moosend
Overview:
Moosend offers affordable automation with a strong set of features for small and growing businesses.
Key Features:
-
Real-time analytics
-
Behavior-based triggers
-
Drag-and-drop editor
-
A/B testing
-
Subscription forms
Why Try It in 2025:
Moosend has introduced more AI-powered automation options and real-time website behavior tracking, making it a great budget-friendly option.
✅ 9. Drip
Overview:
Drip is tailored for e-commerce marketers who need personalization at scale. It’s known for deep integrations and highly customizable automation workflows.
Key Features:
-
Visual workflow builder
-
Multi-channel messaging (email + SMS)
-
E-commerce CRM
-
Revenue tracking and ROI reports
Why Try It in 2025:
With new AI automation sequences and predictive tools, Drip helps businesses deliver timely, relevant emails that convert.
✅ 10. Benchmark Email
Overview:
Benchmark Email is a simple yet powerful tool for email automation with a focus on speed and design.
Key Features:
-
Responsive email templates
-
Automation pro workflow builder
-
Polls and surveys
-
Real-time editing and previews
Why Try It in 2025:
Benchmark has streamlined its automation features and now offers multilingual support, making it a great option for global teams.
🎯 How to Choose the Right Tool
Choosing the right email automation tool depends on:
-
Your business size
-
Industry needs (e.g., e-commerce vs. services)
-
Budget and scalability
-
Desired features like CRM, SMS, landing pages
-
Ease of use vs. advanced customization
Start with a free trial when available, and evaluate based on real campaign needs.